Est. 2024 — Issue Nº 001

PLANETRoc.

Mitch Richmond
REC · Portrait 001
The Host
Mitch Richmond
HOF '14
Runway · LA28 · 0767d
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SportsNutritionAIPlanet Roc ProductionsOlympicsHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet RocSportsNutritionAIPlanet Roc ProductionsOlympicsHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet RocSportsNutritionAIPlanet Roc ProductionsOlympicsHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet RocSportsNutritionAIPlanet Roc ProductionsOlympicsHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet Roc
§ 01The Universe

Five
planets.

One umbrella. Five sub-planets. Sports. Nutrition. AI. Planet Roc Productions. Olympics. Each show is its own orbit — its own audience — connected by Mitch's voice and a shared 26-month runway to LA28.

§ 02The Host

Mitch
Richmond

2014
Hall of Fame
All-Star
'95
ASG MVP
'02
NBA Champion
'88
Bronze
'96
Gold

NBA Champion. Hall of Famer. Olympic medalist — bronze '88, gold '96. 0 seasons. Planet Roc is Mitch's space to recognize athletic greatness, share what works for health and longevity, and unpack sports technology — especially AI — in a way everybody can use.

The Vision

"Planet Roc is my planet, my vision. Everything under that umbrella is built on purpose, on hustle, on legacy."

Mitch Richmond · HOF 2014
Career · Timeline
Swipe
SHOWS
§ 03The Slate

Five
screens.

Each show is its own canvas — its own light, its own pace, its own audience. Scroll through the reel.

Slide 01 / 05Live · Pilot
01

· 01 · Pilot · Live

Straight to the Comments

We came for the video. We stayed for the comments.

Watch Pilot
Slide 02 / 05
02

· 02 · In Dev

Hoops

Peer-to-peer with NBA legends. Hosted by Mitch.

Get Notified
Slide 03 / 05
03

· 03 · Concept

Plant-Based

Flip-the-dish with athletes who eat differently.

Get Notified
Slide 04 / 05
04

· 04 · Concept

Frontier

Conversations with the builders of the next intelligence.

Get Notified
Slide 05 / 05
05

· 05 · Runway 2028

Road to LA28

Bronze '88. Gold '96. Home games '28. The throughline.

Get Notified
HoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet RocHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet RocHoopsPlant-BasedFrontierStraight to the CommentsRoad to LA28Planet Roc
§ 04The Archive

The Roc
vault.

The tape doesn't lie. Long-form conversations, live TV and archival runs — the Mitch Richmond record, in his own words.

01

Legendary Conversations

6 tapes

Long-form sit-downs. Mitch with the legends — Run TMC, the Kings years, the ring, the medals.

02

In The Game

6 tapes

Live TV, archival runs, forums and frontier tech — Mitch in the moment.

§ 05Runway 2026 → 2028

Road to
LA28.

A 26-month window. An Olympic medalist with home-court advantage. A network-ready narrative arc — bronze '88, gold '96, home games '28.

Days to opening ceremony
0767
July 14 · 2028
2026
Pilot season
STC live. Format proven.
2027
Slate expansion
Hoops + Plant-Based enter production.
2028
LA28 broadcast
Network vignette runway.
2029+
Library
Planet Roc as a brand house.
LA · LIVE
§ 06 — Connect

Stay in
the orbit.

Subscribe for new episodes, drops, and the occasional dispatch from Mitch.